Brand Development & Management // 2014-2015
Responsible for the creation of logo, brand concept, initial marketing material design, website, messaging, brand standards manual and brand management for 96-room luxury waterfront hotel and spa located in St. Joseph, Michigan.
Individual projects included:
> Branding and Signage
> Line of Employee Uniform Apparel
> Collateral and Promotional Material
> Led website redesign and managed content creation and storytelling
> Designed Restaurant Menus, In Room Information Books and Sales Information